Skip to main content

Home

The first paragraph needs to contain the main idea, the conclusion and the reason for reading on. It should be emphasised and you should not expect people to read any further.

A quote that stands out from the rest of the content on this page and supports the point being made. Look determined at design stage
Quote Author

Multiple paragraph breaks allow the reader to rest their eyes. As a rough guide, paragraphs should be kept to less than 60 words.

Keep sentences simple, with one main idea. As a rule, write 50 per cent less text than we would in print.You may like to use boldor bold italicsto help make your point.Or maybe just italics to attribute a quote, for example. What about underlining your text?

Headings make your text scannable (h2)

Good headings really help people to scan your content, and should be explanative.

At this point we need to talk about the really important issues on this page and so we enter a list of points:

  • Well written copy
  • Delivered in interesting and well written soundbites
  • Will mean that visitors do not get bored
  • And get lots of exciting images and media
  • While they read your text

A secondary Subtitle (h3)

At this point the visitor has read just about everything they are going to read, so it is time for a nice little summary point and a prompt to find out more information from the children pages, with a link to go back if the page wasn't quite for them.

A tertiary subtitle (h5)

At this point we need to talk about the really important issues on this page and so we enter a list of points:

  1. Well written copy
  2. Delivered in interesting and well written soundbites
  3. Will mean that visitors do not get bored
  4. And get lots of exciting images and media
  5. While they read your text

At this point the visitor has read just about everything they are going to read, so it is time for a nice little summary point and a prompt to find out more information from the children pages, with a link to go back if the page wasn't quite for them.